we are architects, designers and engineers
We are an ingenious industrial design bureau offering custom solutions for non standard architectural challenges. Our range of work spans from consultancy services, design, and engineering to manufacturing, production, and installation.
Our multidisciplinary team aims to surpass technical limits through creativity. We have collaborated in some of the boldest projects worldwide. With headquarters in Mexico and branches in the USA and UAE, Kinetica has been operating in the manufacturing industry since 1998.
the team
luis gabriel
orozco padilla
Luis Gabriel is the creative force behind Kinetica. With a background in architecture and a deep passion for materials, processes, and complex geometry, he has shaped Kinetica into a unique hybrid—part industrial design studio, part high-tech fabrication lab. He has led the company in developing inventive solutions for some of the most complex architectural projects worldwide. Under his leadership, Kinetica has become a benchmark in advanced architectural fabrication, with a portfolio and client base that spans the Americas, Asia, and Europe. His approach combines visionary thinking with technical precision, consistently pushing the boundaries of form, performance, and constructability.
Luis Gabriel’s contributions have earned him multiple awards for innovation in construction, and his expertise has been recognized internationally through invitations to lecture at universities across Latin America and Europe. His ability to transform ambitious design intent into buildable, high-performance solutions has made Kinetica a trusted partner for leading architects and institutions. As the company continues to evolve, Luis Gabriel remains at the forefront—driving its creative and technical direction, and ensuring that every project reflects Kinetica’s commitment to excellence, experimentation, and architectural impact.
julieta
cruz ramírez
Julieta is an industrial designer whose postgraduate studies in Business Innovation and Project Management support her multifaceted role at Kinetica. Her career bridges design, operations, and strategic development—positioning her as a key force in the company’s growth and institutional presence. Her trajectory within Kinetica includes leading the Design team and later overseeing Business Development, contributing to high-profile collaborations with architects such as Wallace Cunningham, David Chipperfield, and Foster + Partners, among others. With deep expertise in materials, manufacturing processes, international logistics, management, and corporate strategy—and a leadership style defined by clarity and long-range thinking—Julieta serves as a vital link between clients, architects, and internal teams. As Head of Corporate Affairs and Future Vision, Julieta plays a central role in managing external relationships, guiding operational decisions, and shaping the company’s long-term direction. She remains actively involved in business development and institutional positioning, ensuring that Kinetica’s day-to-day execution aligns with its broader vision. Her ability to connect immediate priorities with future goals continues to be essential in expanding the company’s reach and influence in the field of advanced architectural fabrication.
hassan
ayup nájera
Hassan is a core pillar of Kinetica’s operational structure, with over a decade of experience in engineering and project execution across complex, high-stakes environments. He began his career on the ground—as a field engineer and project manager at one of the world’s leading firms in space frame and dome manufacturing—before joining Kinetica, where his technical depth and organizational instinct quickly set him apart.
Originally joining as Lead Engineer, Hassan played a critical role in delivering some of Kinetica’s most demanding and emblematic projects, including James Turrell’s Skyspace Encounter, the Ternium Auditorium by Caruso e Torricella, Foster + Partners’ Saqqara Tower Lobby, and Sasaki’s La Carreta Pavilion. He was instrumental in ensuring the successful execution of large-scale initiatives such as Expo Dubai 2020 and the Terra Nova and Terra Luna projects for Universal Studios—coordinating teams, resources, and timelines under intense logistical and technical conditions.
Since 2019, Hassan has served as Head of Operations, where he anchors Kinetica’s day-to-day structure and supports strategic decisions across departments. His deep knowledge of manufacturing processes, equipment, and team dynamics makes him a key player in securing operational continuity, especially during high-pressure phases of production and installation. Hassan’s leadership ensures that Kinetica delivers precision, quality, and reliability at every stage—from concept to completion.
leonardo
nuevo arenas
Leonardo is a leading voice in Computational Design and Advanced Manufacturing in Latin America. As part of the region’s first generation of specialists in the field, he has built a career at the intersection of design, technology, and fabrication—working as a consultant, lecturer, and hands-on leader in innovation.
He has participated in academic forums across North, Central, and South America, as well as in Europe, where he has served as a guest lecturer at universities and a guest critic and juror for master’s-level design reviews.
Leonardo has collaborated with studios and institutions, contributing to the development of cutting-edge workflows in architectural and industrial design. At Kinetica, he leads the Computational Design Department and the Advanced Robotic Manufacturing Site, a one-of-a-kind unit within the architectural fabrication landscape. Under his direction, the team integrates parametric modeling, robotic automation, and digital fabrication to deliver innovative solutions for complex geometries and challenging design briefs.
His work has been part of large-scale, high-visibility projects in collaboration with internationally renowned firms such as Foster + Partners, Zaha Hadid Architects, Heatherwick Studio, and AS+GG, among others.
leonardo
dos santos
Leonardo Santos is a seasoned professional leading Kinetica’s production operations with a focus on innovation, efficiency, and continuous improvement. With a background in Chemical Engineering and a specialization in Industrial Production Management, he brings a rare combination of technical expertise and strategic insight to every stage of the production process.Leonardo’s deep knowledge of polymers, coatings, and advanced manufacturing systems allows him to optimize workflows and material performance, ensuring that every project meets the highest standards of quality and precision. His ability to integrate sustainability into production strategies reflects a long-term commitment to responsible design and fabrication.Fluent in Portuguese, English, and Spanish, Leonardo excels in multicultural, fast-paced environments, fostering collaboration across teams while maintaining operational clarity and control. His leadership style is grounded in proactive problem-solving, team development, and results-oriented planning—key qualities that have enabled Kinetica to scale its fabrication capabilities and take on increasingly complex architectural challenges. At Kinetica, Leonardo plays a central role in bridging concept and execution, overseeing production from planning to delivery. His work ensures that innovative design solutions are not only feasible but also built to perform—efficiently, sustainably, and at scale.
sergio
velasquez
Sergio is a seasoned global business leader with a long-standing career spanning diverse industries and international markets. He brings a unique combination of technical knowledge and strategic insight to every initiative. Fluent in Spanish, English, Portuguese, and French, Sergio has led multicultural teams and driven market expansion in some of the world’s most competitive business environments.
Throughout his career, he has held executive roles within construction-related industries, consistently delivering commercial growth, expanding client networks, and securing high-value contracts through focused execution and strong relationship-building.
As Head of Business Development at Kinetica, Sergio leads the company’s commercial efforts—identifying new opportunities and ensuring the effective communication of Kinetica’s capabilities across markets. His leadership is instrumental in strengthening the company’s presence and reinforcing its position in the global architectural fabrication landscape.
viviana
de la fuente
Viviana de la Fuente joined Kinetica as Studio Operations Coordinator, bringing with her a solid background in industrial design and extensive experience managing creative projects from concept to execution. Her career spans product development, marketing campaigns, and communication strategies, always guided by a results-oriented mindset and a deep understanding of the intersection between design, business, and communication.
Throughout her career, Viviana has led the launch of over 80 products and implemented methodologies that streamline processes while enhancing quality and resource efficiency. Her ability to coordinate multidisciplinary teams and align strategic planning with brand presence has consistently driven impactful outcomes.
At Kinetica, Viviana plays a vital role in strengthening the studio’s organizational structure and operational flow. Her work enhances team efficiency, clarity, and collaboration across projects—creating a solid foundation for the design and engineering teams to grow and deliver at their full potential.
habiba
mukhtar
Born in the United Kingdom, Habiba is an award-winning Architectural Designer with a master's in Architecture from TU Delft, The Netherlands. She is driven by an integrated design focusing on circularity, transformative, and parametric design. Her work extends from researching the use of VR in the construction industry to biophilic architecture such as the Overwater Restaurant in the Maldives. Having worked in diverse roles as an architectural designer, draughtsman, and researcher, Habiba was motivated to join Kinetica to apply cutting-edge technology and parametric principles to resolve non-standard architectural challenges as a computational designer.
She was a researcher for the Trans-Atlantic Platform project uVITAL, implementing Virtual Reality to communicate the renovation process of social housing to tenants in the Netherlands. Her projects extend from biophilic architecture such as the Overwater Restaurant in the Maldives, explorations reusing oil platforms, to restoration and reuse plans for the City of Lelystad, The Netherlands. Habiba was motivated to join Kinetica by applying cutting-edge technology and parametric principles to resolve non-standard architectural challenges as a computational designer.
zahra
ebrahimi
Zahra graduated from Pars University of Architecture and Art in Tehran, Iran with a master's degree in Architectural Technology with a major in Digital Architecture. As an architect, she has immersed herself in parametric design and is proficient in finding solutions for writing challenging algorithms in architectural projects.
Zahra has worked as an architectural engineer in several teams and has participated in numerous engineering projects as a designer for residential buildings. She has also worked for several years as a computational designer for Parametric House, a global online platform focused on parametric design education, where she has written and developed numerous algorithms for kinetic facades, tensile structures, parametric towers, bridges, and buildings in the Grasshopper3d plugin.
Zahra joined Kinetica, as a Computational Designer, to continue her journey through implementing parametric design strategies in high-complexity projects.
roman
serov
Roman is a multidisciplinary engineer with a strong background in mechanical and electrical systems, developed through his education at Boston University and reinforced by hands-on experience in robotics, industrial automation, and mechanical design. His expertise is central to Kinetica’s mission of delivering precision, efficiency, and innovation across complex fabrication workflows.With advanced skills in 3D modeling, FEA analysis, CNC machining, and systems engineering, Roman approaches each project with a focus on scalability and high-performance outcomes. His deep technical knowledge is matched by a strategic mindset, allowing him to develop and implement robust processes that enhance manufacturing operations from concept to execution.At Kinetica, Roman plays a pivotal role in shaping the production environment by designing systems and establishing organizational structures that enable seamless, streamlined execution. His holistic approach bridges engineering and operational strategy, ensuring that every phase of the fabrication process is optimized for success.
naydelin
arce hernández
Naydelin is a self-motivated Industrial Designer and Product Developer who graduated from CEDIM with a passion for creativity. During her time as a student, she thrived on participating in international design competitions, using them as a platform to hone her skills in 3D modeling and digital fabrication.
Naydelin's professional experience includes working with diverse materials, including metal and ceramics. She also has a keen eye for arts and photography, which has helped her in her daily work as a designer. At Kinetica, Naydelin has found a strong interest in digital fabrication, programming, and operating CNC tools, and she has embraced these areas with enthusiasm.
luis ángel
ávalos
Luis Ángel is an Industrial Designer from the Universidad Autónoma de Nuevo León (UANL), specializing in Architecture, Furniture, and Jewelry Design. With a keen eye for detail, Luis is deeply involved in manufacturing processes of all scales, from large architectural elements to intricate art pieces. His passion for continuous learning has led him to master both craftsmanship and digital processes using Rhinoceros 3D and Grasshopper for fabrication.
At Kinetica, Luis brings his expertise in creating models and molds for various industrial processes, specializing in unique architectural elements ensuring precision and innovation in every project.
antonio
fernández
Antonio is an Architect who graduated from the Universidad Nacional Autónoma de Mexico (UNAM), joined the team to produce documentation plans and to contribute to design solutions for international projects.
As a skilled BIM Modeler, Antonio specializes in Revit, encompassing both Revit Architecture and Structure. He is passionate about ongoing learning, and staying up-to-date of fabrication and construction trends. His enthusiasm extends to creating shop details for construction and structural solutions offering valuable insights into architectural design intricacies.
erick
espinoza
Erick is an Industrial Engineer who graduated from the Instituto Tecnológico de Tuxtla Gutiérrez (ITTG). He has a profound passion for design, construction processes, quality control, and special machinery controls. Throughout his professional journey, Erick has acquired experience in developing systems for quality control and time efficiency improvement. He is driven to provide customized, high-quality solutions aimed at enhancing productivity and competitiveness for the company.
Erick joins Kinetica as a junior designer, balancing his software proficiency in 3D modeling with mechanics, quality assurance, and digital fabrication. His methodical approach to challenges and enthusiasm leads him to collaborate on high-standard projects.
paola
guzmán
Paola holds a Bachelor's degree in Architecture from Universidad Iberoamericana Puebla, where she cultivated a strong interest in computational design and digital modeling. Early exposure to tools like Rhino and Grasshopper sparked her fascination with complex geometries and parametric workflows—interests that continue to shape her professional path.At Kinetica, Paola plays a dynamic role across both design and fabrication. Initially contributing through intricate 3D modeling and geometry development, she has since specialized in CNC fabrication, becoming one of the primary operators and programmers of Kinetica’s DMS Mammoth CNC—one of the largest and most versatile machines in the workshop.Her contributions go beyond execution. Paola has played a key role in the development of CNC-related processes, including the design and engineering of custom fixtures, optimization of milling strategies, and the preparation of models and molds for large-scale fabrication. Her deep understanding of digital tools and hands-on fabrication allows her to bridge the gap between design intent and production reality with precision and creativity.Driven by curiosity and a strong work ethic, Paola continues to expand her expertise in computational design and advanced manufacturing techniques, becoming a vital contributor to Kinetica’s mission of delivering non-standard, high-performance architectural solutions.
estefanía
soto
Estefania is an Industrial Design graduate from ITESM with a strong focus on product development, digital fabrication, and large-scale design applications. She first joined Kinetica through the internship program, taking a semester off her university studies to fully immerse herself in the company’s fast-paced, hands-on environment. Since then, she has transitioned into a permanent role, quickly establishing herself as a sharp, analytical, and dedicated contributor to the design team.Her work is grounded in a thoughtful, process-driven approach that reflects both technical rigor and creative flexibility. Currently, she is deepening her expertise in Rhino 3D and digital fabrication while expanding her understanding of production systems and project execution.With a growing interest in project management and cross-disciplinary collaboration, Estefania is committed to continuously evolving her skills to support Kinetica’s mission of delivering innovative, boundary-pushing solutions. Her attention to detail, proactive mindset, and drive for excellence make her a valuable asset to every project she takes on.
diego
gonzalez
Diego is a Civil Engineer with a degree from Tecnológico de Monterrey (TEC) and a postgraduate specialization in Parametric Design and Visual Programming in BIM. He's expertise spans both technical and creative domains, with skills in software such as Revit, Rhino/Grasshopper, and Python, allowing him to develop innovative architectural solutions.
As a multidisciplinary professional, Diego is driven by relentless curiosity and a desire to integrate knowledge from various fields beyond architecture and construction. This holistic approach enables him to deliver creative solutions, aligning perfectly with Kinetica's mission to provide tailored solutions for non-conventional designs.
marcela
zepeda
Marcela is a Product Designer trained at Tecnológico de Monterrey, where she developed a strong foundation in material exploration, 3D modeling, and creative problem-solving. She first joined Kinetica through the company’s internship program, where she quickly demonstrated the initiative, adaptability, and hands-on approach essential to the team. Her time as an intern allowed her to further develop these qualities, laying the groundwork for her transition into a permanent role.Marcela’s work has been showcased in major design forums, including Design Week México, reflecting both her creative vision and technical precision. She has participated in international programs in Italy focused on sustainable certifications and has contributed to urban-scale projects such as public parks and university campuses, combining a global outlook with practical design sensibility.As part of Kinetica’s team, Marcela stands out for her commitment, responsibility, and attention to detail. Her thoughtful, multidisciplinary approach and eagerness to learn have made her a valuable contributor to projects that challenge conventional design and fabrication boundaries.
rosalio josé
velazquez gallardo
Rosalio has been a valuable member of the Kinetica team for more than a decade. He began as a general assistant in the shop, and his exceptional learning ability and inventive and resourceful personality were evident from the very start. Over the years, Rosalio has become an essential contributor to the development of many of Kinetica's projects, providing creative solutions that have helped to overcome some of the most challenging aspects of fabrication and installation.
He has played a significant role in the design process of some of Kinetica's most notable projects, such as One Thousand Museum in Miami, Lantern House in NYC, and the Expo 2020 Pavilion in Dubai. In these projects, his ability to come up with innovative solutions for complex fabrication and installation challenges has been crucial to their success. He has demonstrated exceptional problem-solving skills, as well as a keen eye for detail and a commitment to quality that have been instrumental in ensuring that each project meets the highest standards.
josé apolinar
zuñiga bautista
José, who holds a degree in Civil Engineering, began his career as a surveyor and on-site supervisor for a major road and highway construction company. He then worked as an external consultant for kinetica, contributing to projects such as James Turrel's sculptural skyspace, David Chipperfield's Jumex museum, and Duda Paine's Equus 333. Eventually, he joined the team permanently and was responsible for coordinating the installation of "La Carreta" Pavilion, designed by Sasaki.
Since then, José has played a crucial role in managing and coordinating the installation of various projects. Notable examples include ZHA's 520 West 28th in New York, One Thousand Museum in Miami, and the 2020 Dubai Expo.
leopoldo
enemegio carmona
Leopoldo has been a member of kinetica for almost fifteen years, serving in various important roles in the majority of the company's projects. He has accumulated extensive experience in all operational areas.
As an engineer specialized in composite materials, Leopoldo has expertise in a wide range of materials, from FRP and GRG to GFRC and UHPC. His knowledge of material composition and behavior makes him a valuable team member involved in all projects with complex geometries. He plays a key role from the research and development phases, to creating models and molds, and ultimately overseeing the manufacturing and installation of finished pieces.
luis javier
rivera lópez
Luis is a senior member of Kinetica's workshop and has been an essential part of the team for almost twenty years. As a 3rd generation carpenter and cabinetmaker, he possesses a deep understanding of geometry and fabrication processes. His expertise in shop operations, coupled with his mastery of aesthetics, functionality, and design language, has helped to foster a symbiotic relationship between Kinetica's workshop and office.
Luis has played a role in every Kinetica project, contributing to the fabrication of mock-ups and samples, and the development of wooden structures for models and molds. He has also overseen the installation of finished pieces. His versatility and knowledge of the intricacies of each project have been essential to their success.
Thanks to Luis's expertise, Kinetica has been able to ensure that every aspect of each project's design, from the initial stages to the final installation, is executed to the highest standards. Luis's contributions to the team have been invaluable, and he is highly regarded for his exceptional work ethic and technical skill.
carlos alberto
martínez bustos
With over 20 years of experience, Alberto is a seasoned Public Accountant who is well-versed in the administrative and financial aspects of business operations. His sharp analytical and managerial skills have led him to specialize in tax compliance and reimbursement for international trading.
Alberto joined Kinetica as Head Accountant with the goal of optimizing the company's use of financial, infrastructure, and human resources. He brings a wealth of expertise in financial management and is dedicated to ensuring that Kinetica's finances are in compliance with all relevant regulations and guidelines.
With his experience and commitment to excellence, Alberto is an invaluable member of the Kinetica team. His insights and recommendations are helping to ensure that the company's resources are being used to their fullest potential.
jaqueline
herrera barron
Jaqueline Herrera is a driven and detail - oriented accounting professional who began her journey at Kinetica through our internship program. She quickly proved her abilities and was offered a permanent role in the accounting department upon graduation.
With her strong work ethic and commitment to accuracy, Jaqueline has become an integral part of our accounting team. She ishighly skilled in financial management, budgeting, and financial reporting, and her excellent communication skills allow hertoeffectively interact with all departments in the company.
liliana
guzmán rojas
Liliana Guzmán serves as our Office Manager, bringing knowledge and experience to oversee the day to day office operations. With her background in marketing and business, she plays a critical role in ensuring the smooth functioning of our office. Additionally, her previous experience as an accounting assistant has further developed her financial management and organizational skills.
In her capacity as Office Manager, Liliana is responsible for managing administrative and human resources functions, ensuring that our office operates efficiently. She focuses on providing necessary resources and support to our team members, enabling them to excel in their respective roles.
Liliana's contributions are essential to maintaining a productive work environment and supporting our team. Her expertise and dedication enable us to operate smoothly and ensure that our office functions optimally.
gabriela
marquez
Gabriela Marquez is a professional in procurement with a degree in Industrial Process Engineering. She has experience in construction drafting, quality auditing, and procurement. Gabriela has a solid background in negotiations, assessing quotes, and identifying the best market products. Her attention to detail and strategic approach help her secure favorable deals.
At Kinetica, Gabriela handles procurement, produces quotes for comparing suppliers, and ensures the best value for the company. She possesses good methodical and organizational skills delivering also time efficiency to her daily work.
paul ten
broecke peschard
Paul is a Mexican-Dutch designer born in the Netherlands, whose globally influenced approach to design is shaped by a multicultural upbringing and apprenticeships with international craftspeople. Currently studying Industrial Design and Product Development at CEDIM, he also pursued academic training at the Nuova Accademia di Belle Arti in Milan, specializing in Product Design.With hands-on experience in woodworking, metalworking, ceramics, and jewelry design, Paul brings a deep understanding of materials and techniques to every project. He integrates this craftsmanship with advanced digital tools such as Rhino, SolidWorks, and Blender to create thoughtful, boundary-pushing designs.His work has been showcased at major international design events, including Salone Satellite at Milan Design Week, Design Week Mexico, and Wanted Design in New York, where he presented a piece developed as part of CEDIM’s official representation.At Kinetica, Paul’s adventurous spirit and passion for material exploration support the company’s mission to challenge convention and deliver innovative, high-impact solutions.
sofia
madahuar farias
Sofía is currently completing her final semesters in Industrial Design at the Universidad de Monterrey (UDEM), where she has developed a strong foundation in creative problem-solving and technical design. Passionate about creating innovative products with a positive impact, her work explores new materials and production techniques through hands-on experimentation.Proficient in Fusion 360 and Rhinoceros 7, Sofía skillfully combines digital modeling with practical design applications. Her adaptability, curiosity, and critical thinking make her a valuable part of Kinetica’s design team, contributing to the development of non-conventional and forward-thinking solutions.
IMAGENES
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